Landing Page Optimization Course - Landing Page Lead Magnet #1 [Peep Laja]
Visitors spend only a few seconds looking at a landing page before determining its usefulness and relevance. If they can’t find what they’re looking for, or if your site has functionality or usability problems, they will abandon the page.
Your landing page must entice visitors to stay and complete the desired conversion action, such as subscribing to your email list. So remember the lead magnet – the (free) incentive you offer in exchange for the visitor’s email address.